About Eric Y.

Eric Y. brings an unusually rich and diverse career to the world of branding and consulting. He has worked as a branding strategy consultant, helping public companies expand globally at a leading consultancy, while also managing world-renowned brands at Ogilvy, where he oversaw high-impact marketing executions.

Throughout his career, Eric has helped companies of all sizes, from global corporations to one-person startups, with branding, marketing, management, and creative strategy.

His clients include:

• T-Mobile

• Nestlé

• Lenovo

• FedEx

• ViewSonic

• Liv Cycling

• Delta Technologies

• Innergie

As an entrepreneur, Eric founded and led multiple successful ventures, including:

• Creative Wireless Inc. (San Jose, CA, USA)

• Moooon River Cafe & Books (Taipei, Taiwan)

• Moooon Spring Cafe & Play (Taipei, Taiwan)

• Garlic Crush Studios (Taipei, Taiwan)

• Moooon Garlic Creative (Seattle, WA, USA)

His café was recognized as a top 10 destination in the country, and his second café helped define a new category. His children’s content studio and publishing house led him to deliver the opening keynote at the annual Asia’s Children’s Book Forum, showcasing his leadership and creative influence in the industry.

Eric is highly strategic and analytical, yet creatively driven and empathetic, offering a balanced perspective rarely seen in the business world. He has a unique ability to blend Western professionalism with Asian cultural vibrancy, bridging cultural divides and creating connections across the global marketplace.

What truly sets Eric apart is his ability to see the world through multiple lenses—whether it’s from the perspective of sellers and buyers, marketers and customers, business owners and employees, parents and children, or between the Western and Eastern mindsets.

His quick and insightful audits allow him to rapidly identify business challenges and bottlenecks, providing clear, actionable advice that leads to tangible results.

Now, truly understanding their challenges, Eric hopes to use his wide and deep experience to help small and micro businesses—the backbone of the world—by offering practical support and providing clear, actionable advice that drives meaningful results.