What’s a Brand Audit?

No worries, it’s not that kind of audit.

Think of it more like a wellness exam for your company or brand—a chance to take a step back, gain clarity, and understand how the world sees you.

Sure, you can look in the mirror and see yourself, but the way you see yourself and how others see you can be very different. You might think you’re slouching, while others only notice your biceps… or vice versa. Remember the first time you heard your own voice in a recording? It didn’t sound quite like you, did it?

In life, this difference is okay, as long as you feel confident and comfortable in your own skin.

But in business, this gap can be a serious problem.

Your customers and clients make buying decisions based on how they see you, not how you see yourself. While all of us small and micro business owners are trying our best to present ourselves, we don’t always see what they see.

That’s where a Brand Audit comes to the rescue.

It offers a 360-degree view of how your brand is perceived, identifying the gaps between how you want to present yourself and how others actually see you. The right consultant for this job is someone who is not you, yet understands and cares as much as you do.